00256nam a22000977a 4500020001800000082001200018100004100030245005300071260002600124300000800150  a9781529616972  a658.827  aBEVERLAND MICHAEL, CANKURTARAN PINAR  aBRAND MANAGEMENT bCO-CREATING MEANINGFUL BRANDS  aNEW DELHIbSAGEc2024  a415