00346nam a22001097a 4500020001800000082001200018100008100030245007800111250000600189260003300195300000800228  a9789353946135  a658.827  aKELLER KEVIN LANE , SWAMINATHAN VANITHA, PARAMESWARAN AMBI MG, JACOB ISAAC C  aSTRATEGIC BRAND MANAGEMENTbBUILDING MEASURING AND MANAGING BRAND EQUITY   a5  aUTTAR PRADESHbPEARSONc2025  a642