00269nam a22000977a 4500020001800000082001100018100005700029245005100086260002600137300000800163  a9781352013191  a658.83  aPALMATIER ROBERT W, PETERSEN ANDREW J, GERMANN FRANK  aMARKETING ANALYTICS BASED ON FIRST PRINCIPLES   aUSAbBLOOMSBURYc2022  a399