00288nam a22001097a 4500020001700000082001200017100003400029245006600063250000600129260003500135300000800170  a978118432679  a658.802  aMCDONALD MALCOLM , DUNBAR LAN  aMARKET SEGMENTATION bHOW TO DO IT AND HOW TO PROFIT FROM IT   a4  aUKbJOHN WILEY AND SONS c2012  a490