00302nam a22000977a 4500020001800000082001100018100005200029245008300081260003200164300000800196  a9789811088179  a658.83  aDOLNICAR SARA, GRUN BETTINA , LEISCH FRIEDRICH   aMARKET SEGMENTATION ANALYSIS bUNDERSTANDING , DOING  IT AND MAKING IT USEFUL   aAUSTRALIA bSPRINGER c2018  a324