00339nam a22000977a 4500020001800000082001200018100002500030245016700055260001100222300000800233  a9788126572595  a658.872  aSCOTT DAVID MEERMAN   aTHE NEW RULES OF MARKETING AND PR bHow to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly  bWILEY   a426