01566nam a22001097a 4500020001800000082001200018100008900030245005900119260001300178300000800191650125700199  a9788131520369  a650.072  aZIKMUND WILLIAM G , aBARRY WILLIAM G , aCARR JON CaADHIKARI  ATANUaGRIFFIN MITCH  aBUSINESS RESEARCH METHODS bA SOUTH ASIAN PERSPECTIVE   bCENGAGE   a746  aThe Role of Business Research, Information Systems and Knowledge Management, Theory Building, The Business Research Process: An Overview, The Human Side of Business Research: Organizational and Ethical Issues,  Beginning Stages of the Research Process, Problem Definition: The Foundation of Business Research, Qualitative Research Tools, Secondary Data Research in a Digital Age,  Research Methods for Collecting Primary Data, Survey Research: An Overview, Survey Research: Communicating with Respondents Observation Methods, Experimental Research  Measurement Concepts, Measurement and Scaling Concepts, Attitude Measurement, Questionnaire Design,  Sampling and Fieldwork, Sampling Designs and Sampling Procedures, . Determination of Sample Size: A Review of Statistical Theory  Data Analysis and Presentation, . Editing and Coding: Transforming Raw Data into Information, . Basic Data Analysis: Descriptive Statistics, . Univariate Statistical Analysis, Bivariate Statistical Analysis: Differences Between Two Variables, . Bivariate Statistical Analysis: Measures of Association, Multivariate Statistical Analysis, Communicating Research Results: Report Generation, Oral Presentation, and Follow-L.:  Comprehensive Cases with Computerized Databases,