01139nam a2200097Ia 4500020001900000082001000019100003300029245003700062260002600099650091600125  a978-0070187757  a174.4  aJAIN NEERA ,aMUKHERJI SHOMA 0aEFFECTIVE BUSINESS COMMUNICATION  bMCGRAW HILL EDUCATION  aEFFECTIVE COMMUNICATIONS IN BUSINESS, THE SEVEN Cs OF EFFECTIVE COMMUNICATION, BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT, BUSINESS COMMUNICATION AND THE ETHICAL CONTEXT, BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT, THE PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES,THE APPEARANCE AND DESIGN OF BUSINESS MESSAGES, GOOD-NEWS AND NEUTRAL MESSAGES, BAD -NEWS MESSAGES, PERSUASIVE WRITTEN MESSAGES, SHORT REPORTS,LONG (FORMAL) REPORTS, PROSPALS, STRATEGIES FOR SUCCESSFUL SPEAKING AND SUCCESSFUL LISTENING, STRATEGIES FOR SUCCESSFUL INTORMATIVE AND PERSUASIVE SPEAKING, STRATEGIES FOR SUCCESSFUL INTERPERSONAL COMMUNICATION, STRATEGIES FOR SUCCESSFUL BUSINESS AND GROUP MEETING, THE JOB APPLICATION PROCESS - THE WRITTEN JOB PRESENTATION, THE JOB APPLICATION PROCESS- INTERVIEWS AND FOLLOW UP, A VISUAL AIDS IN BUSINESS COMMUNICATION, GRAMMAR, PUNCTUATION, STYLE, BUSINESS COMMUNICATION AND LEGAL ISSUES