SREEDHARAN NAIR SHAILESH creator text 2018 NEW DELHI KALYANI monographic 330 INTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH . MARKETING RISK. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT .ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION . IDENTIFYING AND ANALYZING COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS CHALLENGERS, FOLLOWERS AND NICHE. PRODUCT BRANDING .PACKING AND LABELLING . PRICING . LOGISTICS AND SUPPLY CHAIN MANAGEMENT . PROMOTION. SALES PROMOTION, PERSONAL PERSONAL , SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING . IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETING 658.8 978-93272-8517-8