00960nam a2200145Ia 4500 978-93272-8517-8 658.8 SREEDHARAN NAIR SHAILESH MARKETING MANAGEMENT 2018 NEW DELHI KALYANI 330 INTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH . MARKETING RISK. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT .ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION . IDENTIFYING AND ANALYZING COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS CHALLENGERS, FOLLOWERS AND NICHE. PRODUCT BRANDING .PACKING AND LABELLING . PRICING . LOGISTICS AND SUPPLY CHAIN MANAGEMENT . PROMOTION. SALES PROMOTION, PERSONAL PERSONAL , SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING . IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETING . BK 7193 7193 0 0 0 0 MIIMLIB MIIMLIB MARKETING 2019-07-22 220.00 13 8 658.8 5808 2026-03-16 2026-03-04 2019-07-22 BK 0 0 0 0 MIIMLIB MIIMLIB MARKETING 2021-02-06 STUDENT 220.00 7 8 658.8 5980 2026-03-16 2026-03-04 2021-02-06 BK