00978nam a2200145Ia 4500 7192 7192 978-93272-8517-8 658.8 SREEDHARAN NAIR SHAILESH MARKETING MANAGEMENT 2018 NEW DELHI KALYANI 330 INTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH. STRATEGIC MARKETING PLANNING. MARKETING MIX. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT. ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION. IDENTIFYING AND ANALYZING COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS AND NICHE, PRODUCT . BRANDING . PACKAGING AND LABELLING . PRICING. LOGISTICS AND SUPPLY CHAIN MANAGEMENT , PROMOTION, SALES PROMOTION, PERSONAL SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING. IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETING. BK 0 0 0 0 MIIMLIB MIIMLIB MARKETING 2019-07-22 195.00 13 12 658.8 5807 2026-03-28 2026-03-04 2019-07-22 BK