PAL SUMITRA creator text MACMILLAN monographic DEMAND ANALYSIS Demand, Types of Market Demand, Determinants of Demand, Demand Elasticities, Demand Forecasting, SUPPLY ANALYSIS, Production-Decision Analysis, Returns to Scale versus Returns to Factor, Cost-Output Relation, Cost Control and Cost Reduction, , Break-Even Analysis and Profit Planning, , Supply Curve , Economic Optimization and Linear Programming ,MARKET, MARKET STRUCTURE AND MARKETING STRATEGIES , Market, Market Revenue , Market Forms , The Perfect Competition Model , Dynamic Changes in the Industry , Monopoly Market Model , Market Dynamics and Monopoly , Various Types of Monopolist , Chamberlin's Model of Monopolistic Competition , Oligopolistic Market Structure , Pricing Strategies under Various Market Conditions MODERN MANAGERIAL AND BEHAVIOURA. THEORIES , Baumol's Theory of Sales Maximization , Marris' Model of Growth Maximization , Williamson's Model of Managerial Discretion , Simon's Satisfying Model , Behavioural Model of Cyert and March ,DECISION-MAKING UNDER RISK AND UNCERTAINTY , Risk and Uncertainty , Strategic Business Decision-Making and Game Thec- ,MACROECONOMIC BUSINESS ENVIRONMENT , Nature, Concept and Measurement of National Incom , Multiplier and Fiscal Policy , Money, Monetary System and Monetary Policy 7, Inflation , Open Economyy , ,HOW TO PERFORM A CASE ANALYSIS , The Relevance of Case Analysis , Associated Problems with Case Study Analysis , Scope of Case Study , Techniques for Analysis , Steps to Analyse a Case/Steps in Managerial Decision-Making , Some Tips/Aids in Solving Cases ,SOLVED CASES , Case 1: Conflict in McDonald and Pizza Hut (a case on Demand Analysis) , , Case 2: Jetco (India Ltd) at the Crossroads (an integrated case study involving various aspects of Managerial Economics)