01086nam a2200121Ia 4500999001500000020001800015100002200033245005500055260002100110650069100131942000700822952013500829  c4919d4919  a9788189410025  aICFAI, UNIVERSITY 0aINTERNATIONAL BUSINESS AND INTERNATIONAL MARKETING  bICFAI UNIVERSITY  aAn Overview of International Business An Overview of the World Economy International Finance & Economics International Trade Funding Institutions Competitive Strategy in International Business International Marketing Strategy Entry Strategies in International Markets Marketing Information Systems and Research Segmentation, Targeting, and Positioning Planning Process ' International Marketing Mix Elements Product Decisions International Branding Pricing in International Markets Marketing Channel and Place Decisions Promotional Decisions International Marketing of Services Leading, Organizing, and Controlling Marketing in the Internet Environment Ethics and Social Responsibility   cBK  00104070aMIIMLIBbMIIMLIBcIR AND INTERNATIONAL BUSINESSd2019-02-11l3m4o658.8p4918r2025-11-17s2025-11-15w2019-02-11yBK