00939nam a2200109Ia 4500 4919 4919 9788189410025 ICFAI, UNIVERSITY INTERNATIONAL BUSINESS AND INTERNATIONAL MARKETING ICFAI UNIVERSITY An Overview of International Business An Overview of the World Economy International Finance & Economics International Trade Funding Institutions Competitive Strategy in International Business International Marketing Strategy Entry Strategies in International Markets Marketing Information Systems and Research Segmentation, Targeting, and Positioning Planning Process ' International Marketing Mix Elements Product Decisions International Branding Pricing in International Markets Marketing Channel and Place Decisions Promotional Decisions International Marketing of Services Leading, Organizing, and Controlling Marketing in the Internet Environment Ethics and Social Responsibility BK 0 0 0 0 MIIMLIB MIIMLIB IR AND INTERNATIONAL BUSINESS 2019-02-11 3 4 658.8 4918 2025-11-17 2025-11-15 2019-02-11 BK