00893nam a2200085Ia 4500020001800000100002200018245005500040260002100095650069100116  a9788189410025  aICFAI, UNIVERSITY 0aINTERNATIONAL BUSINESS AND INTERNATIONAL MARKETING  bICFAI UNIVERSITY  aAn Overview of International Business An Overview of the World Economy International Finance & Economics International Trade Funding Institutions Competitive Strategy in International Business International Marketing Strategy Entry Strategies in International Markets Marketing Information Systems and Research Segmentation, Targeting, and Positioning Planning Process ' International Marketing Mix Elements Product Decisions International Branding Pricing in International Markets Marketing Channel and Place Decisions Promotional Decisions International Marketing of Services Leading, Organizing, and Controlling Marketing in the Internet Environment Ethics and Social Responsibility