00941nam a2200097Ia 4500020001900000082001100019100004000030245006000070260001200130650070100142  a978-8131775585  a658.45  aCHATURVEDI, PD , CHATURVEDI, MUKESH 0aBUSINESS COMMUNICATION SKILLS CONCEPTS AND APPLICATIONS  bPEARSON  aCOMMUNICATION SKILLS . Case Study: Profile of an Effective Communicator . Reading Skills . Speaking Skills Conversation Skills . Listening Skills • Writing Skills Non-verbal Skills  BUSINESS COMMUNICATION ▪ Nature and Process of Communication • Organizational Communication . Cross-cultural Communication .. Business Letters, Memos, and E-mails . Social Media Business Reports Effective Presentations Business Etiquette STRUCTURED APPLICATIONS Communication for Conflict Management . Communication for Effective Negotiations ' CVs, Personal Interviews, and Group Discussions ' Summer Project Report . Written Analysis of Cases vVERTICAL COMMUNICATION, CULTURAL SENSITIVITY, GROUP BEHAVIOUR