02229nam a2200121Ia 4500999001500000100001700015245002200032260002300054650187700077700001401954942000701968952013201975  c4191d4191  aGUPTA, MEENU 0aCONSUMER BEHAVIOR  bKALYANI PUBLISHERS  aINTRODUCTION TO CONSUMER BEHAV  Consumer Behaviour-Nature, Process, Factors and Importance Consumer Behaviour Research-Nature, Process, Types and Techniques Consumer Behaviour Research Models-Nicosia, Howard Sheth and Engel-Kollat Blackwell Models Consumer Decision-Making Process Level I : Introduction, Process and Complaint Behaviour Consumer Decision-Making Process Level II : Different Levels, Views and Process Consumer Decision-Making Process Level III : Information Search, Process and Evaluation  INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR  Consumer Needs, Motives and Motivation : Dynamic, Nature, Elements and Arousal of Motives  Personality, Life Style and Consumer Behaviour Nature, Determinants; Theories and Life Styles oncept and Buying Behaviour : Nature, Types Relaionship and Psychographics  Consumer Perception and Buying Behaviours : Nature, Types, Relationship and Psychographics  Consumer Learning and Buying Behaviour : Nature, Process Theories and Consumer Memory  Consumer Attitude : Nature, Components, Formation Change and Models  GROUP DETERMINANTS OF CONSUMER BEHAVIOUR  Reference Groups : Nature, Types, Factors and Diffusion of Innovation and Adoption Process  Celebrities and Other Reference Groups  Opinion Leadership and Personal Influence : Introduction, Nature, Measurement Techniques  _r IIIL V  ENVIRONMENTAL INFLUENCES Of CONSUMER BEHAVIOUR  Social Class and Consumer Behaviour : Nature, Measurement and Application  Culture, Sub-Culture, Values and Consumer Behaviour : Nature, Factors, Types and Relationship  Cross-Cultural Consumer Analysis : Marketing Problems and St:.ategies to Overcome Cross-Cultural Problems.ORGANISATION AND CONSUMERS  Organisational Buying Behaviour : Nature, Factors, Process and Relationship  Marketing Communication and Persuasion  Customer Satisfaction and Consumer Protection Act  Case Studies  .  aSAHNI, NK  cBK  00104070aMIIMLIBbMIIMLIBcCONSUMER BEHAVIOURd2019-02-11g195.00l6o658.8342p4191r2021-03-29s2021-03-29w2019-02-11yBK