GUPTA, MEENU creator SAHNI, NK text KALYANI PUBLISHERS monographic INTRODUCTION TO CONSUMER BEHAV Consumer Behaviour-Nature, Process, Factors and Importance Consumer Behaviour Research-Nature, Process, Types and Techniques Consumer Behaviour Research Models-Nicosia, Howard Sheth and Engel-Kollat Blackwell Models Consumer Decision-Making Process Level I : Introduction, Process and Complaint Behaviour Consumer Decision-Making Process Level II : Different Levels, Views and Process Consumer Decision-Making Process Level III : Information Search, Process and Evaluation INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR Consumer Needs, Motives and Motivation : Dynamic, Nature, Elements and Arousal of Motives Personality, Life Style and Consumer Behaviour Nature, Determinants; Theories and Life Styles oncept and Buying Behaviour : Nature, Types Relaionship and Psychographics Consumer Perception and Buying Behaviours : Nature, Types, Relationship and Psychographics Consumer Learning and Buying Behaviour : Nature, Process Theories and Consumer Memory Consumer Attitude : Nature, Components, Formation Change and Models GROUP DETERMINANTS OF CONSUMER BEHAVIOUR Reference Groups : Nature, Types, Factors and Diffusion of Innovation and Adoption Process Celebrities and Other Reference Groups Opinion Leadership and Personal Influence : Introduction, Nature, Measurement Techniques _r IIIL V ENVIRONMENTAL INFLUENCES Of CONSUMER BEHAVIOUR Social Class and Consumer Behaviour : Nature, Measurement and Application Culture, Sub-Culture, Values and Consumer Behaviour : Nature, Factors, Types and Relationship Cross-Cultural Consumer Analysis : Marketing Problems and St:.ategies to Overcome Cross-Cultural Problems.ORGANISATION AND CONSUMERS Organisational Buying Behaviour : Nature, Factors, Process and Relationship Marketing Communication and Persuasion Customer Satisfaction and Consumer Protection Act Case Studies