00606nam a2200085Ia 4500020001900000100002000019245006500039260001200104650040400116  a978-9332518377  aCLOW, KENNETH E 0aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION  bPEARSON  aIntegrated Marketing Communications  Corporate Image and Brand Management  Buyer Behaviors The IMC Planning Process  Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels  Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions