00737nam a2200109Ia 4500999001500000100002000015245006500035260001200100650039900112942000700511952010900518  c3136d3136  aCLOW, KENNETH E 0aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION  bPEARSON  aIntegrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions  cBK  00104070aMIIMLIBbMIIMLIBd2019-02-11g650.00l1o659.1p3136r2019-10-25s2019-10-12w2019-02-11yBK