00616nam a2200097Ia 4500 3133 3133 CLOW, KENNETH E INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION PEARSON Integrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions BK 0 0 0 0 MIIMLIB 2019-02-11 650.00 0 659.1 3133 2019-02-11 2019-02-11 BK