00799nam a2200085Ia 4500020001900000100003400019245001600053260000800069650063600077  a978-8120345010  aFROST, RAYMOND, STRAUSS, JUDY 0aE-MARKETING  bPHI  aE-Marketing in Context Past, Present, and Future Strategic E-Marketing and Performance Metrics The E-Marketing Plan .  E-Marketing Environment Building Inclusive E-Markets Ethical and Legal Issues  E-Marketing Strategy E-Marketing Research Consumer Behavior Online Segmentation, Targeting, Differentiation, and Positioning Strategies  E-Marketing Management Product: The Online Offer • Price: The Online Value _ The Internet for Distribution E-Marketing Communication Tools . Engaging Customers with Social Media Buying Digital Media Space Customer Relationship Management ..  Internet Penetration Worldwide as of April 30, 2010