01036nam a2200121Ia 4500 2878 2878 978-8126528059 ZIKMUND WILLIAM G CUSTOMER RELATIONSHIP MANAGEMENT INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY WILEY THE NATURE OF CUSTOMER RELATIONSHIP MANAGEMENT. UNDERSTANDING CUSTOMER DIFFERENCES.CONCEPT OF RELATIONSHIP MANAGEMENT . STRATEGIC OPTIONS FOR APPROACHING CUSTOMERS.MARKET SEGMENTATION.INFORMATION TECHNOLOGY AND COLLECTING CUSTOMER DATA. THE CRM DATA WAREHOUSE. WAREHOUSE DATA REPOSITORY . METADATA REPOSITORY CUSTOMER LOYALTY. ATTITUDINAL AND BEHAVIORAL COMPONENTS OF LOYALTY . CUSTOMER RELATION STRATEGIES. WINBACK AND ACQUISITIONS STRATEGIES. . SALES FORCE AUTOMATION AND AUTOMATED CUSTOMER SERVICE CENTERS.THE BASIC OF DATA MINING ,ONLINE ANALYTICAL PROCESSING ,AND INFORMATION PRESENTATION. MEASURING CUSTOMER SATISFACTION AND LOYALTY , ISSUE FOR IMPLEMENTING CRM SYSTEM. POTENTIAL REWARD FROM CRM IMPLEMENTATION MCLEOD, RAYMOND BK 0 0 0 0 MIIMLIB MIIMLIB CONSUMER BEHAVIOUR 2019-02-11 359.00 4 1 658.812 2878 2026-10-20 2026-10-06 2026-10-06 2019-02-11 BK