JAIN, SC creator text RBSA PUBLISHERS monographic Factors Influencing India as a Preferred Tourist Destination : An Empirical Study Role of Retailing in Empowering Women Consumers: (An empirical study on Bangalore Retail Industry) Retailing: The Indian Version Trends and Innovations in Financial Products and Services The Impact of High Intensity Marketing and Advertisement Practices on the Life of Common Man with Specific Reference to Youth in Bangalore City China and India in an Asian Renaissance Rising Rupee : Is really a cause of concern for exporters? 1 Emotional Intelligence : A Study of Academic Professionals 1 Psychological Biases of Retail Investors in Assam 1 Retail Marketing in India : Opportunities and Challenges 1 Word-of-Mouth as A Tool of Promotion—An Assessment from The Prospective of Generation Next 1 Advertising Management [Critical analysis of Advertisin (with specific reference Ethical, Social and Economic aspects of Advertising)] Emerging Trends in the Indian Life Insurance Sector : Issues & Challenges Impact of Trust and Leadership on Team Effectiveness . Small Scale Sector in the Liberalised Regime : Some challenges . Innovation through Global Collaboration : A New Mantra for Organization Success . Rural Marketing in India : Challenges Ahead and Opportunities Prospect and Future of Customer Relationship Management Technique In Marketing of Banking Services .Impact of Ambient Scent and Background Music on Customer's Shopping Time (A Case study of Shoppers' Stop, Hyderabad) 1. Relationship Marketing Through the Lenses of Performance Appraisal Practices—A Case Study of Oil India Limited Product Selection, Brand Preference and Buying Decision of Rural Consumer Regarding Durables The Role and Nature of Strategic Management in Modern Business World Managing Challenges and Developing Strategies for Sustainable Growth Indian Rural Markets : A Challenge to Organized Retailing 978-8176115193