05337nam a2200097Ia 4500 2724 2724 SHAJAHAN S RESEARCH METHODS FOR MANAGEMENT JAICO PUBLISHING HOUSE . . — OVERVIEW, PREPARATION AND LAUNCH CYCLE OF RESEARCH PROGRAMMES . Introduction to Research • • Research as a Means to an End • Relevance • Significance • Characteristics of Science • Working Assumptions • Scientific Research • Assumptions • Development of Theories • Categories of Research • Modern Methods • Traditional Methods • Overview of Research Methodology • Frame Work of the Book • . . Introduction to Business Research • Research Ideas • Use of Theory in Research • Types of Research • Research Problems • Formulation • Research Objective • Sources • Identification • Criteria of Selection • Positivism • Phenomenology • . The Research Process Theoretical Frame Work • Hypotheses • Type • Sources • Characteristics . Hypothesis Development . Rules of Construction • Testing of Hypothesis • Research Design • Classification . Research Plans • Structure • Stages • Developing Plan . Exploratory Study • Descriptive Study • Causal Studies • Research Strategy • Experiment . Survey • Case Study • Sampling Theory • Statistical Inference • Significance of Test * Multimethod Approach • Cross Sectional Studies • Longitudinal Studies : Experimental Research Design • Basic Principals • Factorial Designs • Latin Square • Advantages 4. Disadvantages • Validity • Random Assignment • Matching • Techniques . Critical Factors • Variables • Measurements • Type . Scale • Comparison . Characteristics . Validity • Developing Scales . Rating Scale • Attitude Scale . Thurston . Likert . Semantic Differential . Types of Errors . Test . Reliability • Stability Measures • Other Types of Research • : Primary Sources of Data . Methods of Data Collection . Observation . Survey . Various Type . Procedure . Interview Type . Methods . Situation Favouring Interview . Data Quality Issues . Reliability . Bias Validity . Competency . Group Interview . Questionnaire . Method . Type . Where to use Questionnaire . Research Design Requirements . Designing Questionnaire . Choice of Questions . Construction . Computerised Questionnaire . Coding . Layout . Other Methods of Data Collection . Panel Research . Warranty Card . Pantry Audit . Consumer Panel . Mechanical Devices . Projective Techniques . Socio Metry . Major Qualitative Research Techniques . An Overview of Various Data Sources and Computer Search . Mining Internal Data . Sources . Data Mining and Warehousing . Tree Models . Predictive Models . Fuzzy Logic . Other Secondary Data Sources . Evaluation • Special Data Sources . Computer Search and Internet Application . Home Page . Search Tools .4 Bibliographic Details • SECTION II — BUSINESS STATISTICS AND SAMPLING THEORY : An Overview of Business Statistics . Business Statistics . Decision Making Models . Measures of Central Tendency . Mean . Weighted Mean . Medium . Mode . Characteristics . Measures of Deviation . Variance . Standard Deviation . Coefficient of Variation . Z Score . Z-Transformation . Descriptive Statistics Grouped Data . Outlier Defection . Run Test . Lilliefor's Test . Power of Test . Parametric Vs Non Parametric Test . Distribution Free Tests . Mann Whitney • Kruskall Wallis . Friedman . KS Test . Test of Significance . Approaches . Selection of a Statistical Test for one, two and : An Overview of Sampling Theory and Sample Size Determination Sampling Plan • Characteristics • Random Sampling . Stratified Sampling Systematic Sampling • Cluster Sampling • Multi Stage Sampling . Sampling Procedures_. Non Probability Sampling . Quota Sampling • Judgment Sampling . Snow Ball . Spatial . Saturation • Calculation of Sample Size • Precision • Margin of Errors • Bias Reduction . Techniques • Jackknifing . Boot Strapping • Resampling 4, Standardisation of Research Tools • — DATA ANALYSIS AND INTERPRETATION 317-: Analysis of Data • Introduction • Data Editing • Inconsistencies . Missing Values • Preparing Data for Analysis • Data Layout • Categorisation . Coding . Tabulation . Qualitative Data Analysis • Strategies • Data Management . Application . Usage of Statistical Software • : Multivariate Analysis and its Application . Assumptions . Type • Factor Analysis • R Type . Q Type . Cluster Analysis . Latent Structure . Path • Discriminant • Regression . Linear • Least Square Model • Parabola . Multiple Regression Covariance • Correlation • Karl Pearson . Charles Spearman • Examples • Partial Correlation • Canonical Correlation . Conjoint analysis . Path analysis . Planning, Development and Maintenance of Linear Model • Checklist Conclusion • web support • web enabled excercises . : Report Writing • • Types of Report • Technical Reports . Popular Reports Research Report . Important Parts . Abstract . Research Design • Analysis and Interpretation • Major Guidelines • Summary References • Usage of Quotations • Harvard System of Referencing Bibliography . Foot Notes Checklist • Checkpoint for a Researcher • BK 0 0 0 0 MIIMLIB MIIMLIB REFERENCE BOOK 2019-02-11 475.00 0 650.072 2724 2019-02-11 2019-02-11 RFBK