00745nam a2200121Ia 4500999001500000100001900015245006500034260001200099650039900111700001800510942000700528952008800535  c2122d2122  aCLOW KENNETH E 0aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION  bPEARSON  aIntegrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions  aBAACK, DONALD  cBK  00104070aMIIMLIBd2019-02-11g525.00l0o659.1p2122r2019-02-11w2019-02-11yBK