00599nam a2200085Ia 4500100001900000245006500019260001200084650039900096700001800495  aCLOW KENNETH E 0aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION  bPEARSON  aIntegrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions  aBAACK, DONALD