01137nam a2200097Ia 4500020001900000100001900019245003700038260002100075650091700096700002601013  a978-0070187757  aMURPHY,HERTA A 0aEFFECTIVE BUSINESS COMMUNICATION  bTATA McGRAW-HILL  a EFFECTIVE COMMUNICATIONS IN BUSINESS, THE SEVEN Cs OF EFFECTIVE COMMUNICATION, BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT, BUSINESS COMMUNICATION AND THE ETHICAL CONTEXT, BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT, THE PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES,THE APPEARANCE AND DESIGN OF BUSINESS MESSAGES, GOOD-NEWS AND NEUTRAL MESSAGES, BAD -NEWS MESSAGES, PERSUASIVE WRITTEN MESSAGES, SHORT REPORTS,LONG (FORMAL) REPORTS, PROSPALS, STRATEGIES FOR SUCCESSFUL SPEAKING AND SUCCESSFUL LISTENING, STRATEGIES FOR SUCCESSFUL INTORMATIVE AND PERSUASIVE SPEAKING, STRATEGIES FOR SUCCESSFUL INTERPERSONAL COMMUNICATION, STRATEGIES FOR SUCCESSFUL BUSINESS AND GROUP MEETING, THE JOB APPLICATION PROCESS - THE WRITTEN JOB PRESENTATION, THE JOB APPLICATION PROCESS- INTERVIEWS AND FOLLOW UP, A VISUAL AIDS IN BUSINESS COMMUNICATION, GRAMMAR, PUNCTUATION, STYLE, BUSINESS COMMUNICATION AND LEGAL ISSUES  aHERBERT W HILDEBRANDT