00512nam a2200085Ia 4500020001900000100002000019245003900039260001300078650033500091  a978-0742529649  aBLAKEMAN, ROBYN 0aINTEGRATED MARKETING COMMUNICATION  bPINNACLE  aIntegrated Marketing Communication IMC Marketing Plans Branding and Positioning Creative Briefs  Left- and Right-Brain Selling Points The Creative Process Copywriting Campaigns Public Relations Newspaper Advertising Magazine Advertising Radio Advertising Television Advertising Direct Marketing Sales Promotion Internet Marketing