GAUTAM, NEERAN creator JAIN, KOKIL text WISDOM PUBLICATIONS monographic Introduction to Consumer Behaviour . Types of Consumers . Consumer Needs and Wants . Perception .----Attitude and Attitude Change . Learning and Memory (-Personalty and Self-concept . Diffusion and Innovation Consumer Behaviour Buying Process Models of Consumer Behaviour Market Segmentation . Consumer Relationship Management . Post Decision Process . Industrial Buying Behaviour . Consumer Behaviour and Marketing Strategy . Opinion Leadership . Family Decision Making . Consumer Buyer Behaviour and Decision Situation . Consumer Behaviour Studies in India . Consumer and Cultural Influences . Consumer Protection • . Consumer Behaviour in Rural Areas . Cases in Consumer Behaviour 978-8189547332