00951nam a2200121Ia 4500 1859 1859 978-8189547332 GAUTAM, NEERAN CONSUMER BEHAVIOUR TEXT AND CASES WISDOM PUBLICATIONS Introduction to Consumer Behaviour . Types of Consumers . Consumer Needs and Wants . Perception .----Attitude and Attitude Change . Learning and Memory (-Personalty and Self-concept . Diffusion and Innovation Consumer Behaviour Buying Process Models of Consumer Behaviour Market Segmentation . Consumer Relationship Management . Post Decision Process . Industrial Buying Behaviour . Consumer Behaviour and Marketing Strategy . Opinion Leadership . Family Decision Making . Consumer Buyer Behaviour and Decision Situation . Consumer Behaviour Studies in India . Consumer and Cultural Influences . Consumer Protection • . Consumer Behaviour in Rural Areas . Cases in Consumer Behaviour JAIN, KOKIL BK 0 0 0 0 MIIMLIB MIIMLIB CONSUMER BEHAVIOUR 2019-02-11 340.00 3 658.8342 1859 2021-04-23 2021-01-22 2019-02-11 BK