00783nam a2200109Ia 4500 1782 1782 978-0070473812 LOUDON DAVID L , ALBERT J DELLA BITTA CONSUMER BEHAVIOUR TMH UNDERSTANDING CONSUMERS AND MARKET SEGMENTS. LIMITATIONS OF DEMOGRAPHICS IN PREDICTING CONSUMER BEHAVIOR LIFESTYLE AND PSYCHOGRAPHIC SEGMENTATION.ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR . SUBCULTURES.SOCIAL CLASS. SOCIAL GROUPS. FAMILY. PERSONAL INFLUENCE AND DIFFUSION OF INNOVATIONS. ATTITUDES. CHANGING ATTITUDES. CONSUMER DECISION PROCESS. PROBLEM RECOGNITION . SEARCH AND EVALUATION. PURCHASING PROCESS. POSTPURCHASE BEHAVIOUR ADDITIONAL DIMESIONS. MODELING AND RESEARCHING CONSUMER BEHAVIOUR . CONSUMERISM ORGANIZATIONAL BUYER BEHAVIOUR BK 0 0 0 0 MIIMLIB MIIMLIB CONSUMER BEHAVIOUR 2019-02-11 620.00 3 658.8342 1782 2021-04-23 2021-01-22 2019-02-11 BK