00739nam a2200109Ia 4500999001500000100001900015245006500034260001200099650039900111942000700510952011200517  c1607d1607  aCLOW KENNETH E 0aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION  bPEARSON  aIntegrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions  cBK  00104070aMIIMLIBbMIIMLIBd2019-02-11g525.00l1m1o659.1p1607r2019-11-04s2019-10-10w2019-02-11yBK