07752nam a2200097Ia 4500020001900000100008300019245003100102250000600133260001200139650750300151  a978-8131715284  aHAIR JOSEPH , BLACK WILLIAM C, BABIN BARRY J, ANDERSON ROLPH E, TATHAM RONALDL 0aMULTIVARIATE DATA ANALYSIS  a6  bPEARSON  aPREPARING FOR A MULTI VARIATE ANALYSIS Examining Your Data	 Factor Analysis	  DEPENDENCE TECHNIQUES	 Multiple Regression Analysis	 Multiple Discriminant Analysis and Logistic Regression Multivariate Analysis of Variance Conjoint Analysis	  INTERDEPENDENCE TECHNIQUES	 Cluster Analysis	 Multidimensional Scaling and Correspondence Analysis  MOVING BEYOND THE BASIC TECHNIQUES Structural Equation Modeling: An Introduction	 	SEM: Confirmatory FaWhat Is Multivariate Analysis?	
Multivariate Analysis in Statistical Terms	
Some Basic Concepts of Multivariate Analysis	
The Variate	
Measurement Scales	
Measurement Error and Multivariate Measurement	
Statistical Significance Versus Statistical Power	
A Classification of Multivariate Techniques	
Dependence Techniques	,
Interdependence Techniques	,
Types of Multivariate Techniques	,
Principal Components and Common Factor Analysis	,
Multiple Regression	,
Multiple Discriminant Analysis and Logistic Regression	,
Canonical Correlation	,
Multivariate Analysis of Variance and Covariance	,
Conjoint Analysis	,
Cluster Analysis	,
Perceptual Mapping	,
Correspondence Analysis	,
Structural Equation Modeling and Confirmatory Factor Analysis	,
Guidelines for Multivariate Analyses and Interpretation	,
Establish Practical Significance as Well as Statistical Significance	,
Recognize That Sample Size Affects All Results	,
Know Your Data	,
Strive for Model Parsimony	,
Look at Your Errors	,
Validate Your Results	,
A Structured Approach to Multivariate Model Building	,
Stage 1: Define the Research Problem, Objectives, and Multivariate Technique to Be Used
Stage 2: Develop the Analysis Plan	,
Stage 3: Evaluate the Assumptions Underlying the Multivariate Technique	,
Stage 4: Estimate the Multivariate Model and Assess Overall Model Fit	,
Stage 5: Interpret the Variate(s)	,
Stage 6: Validate the Multivariate Model	,
A Decision Flowchart	,
Databases	,
-,	,
Section III: Interdependence Techniques	,
Section IV Moving Beyond the Basics	,

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SECTION I   PREPARING FOR A MULTIVARIATE ANALYSIS
Examining Your Data	,
,
Graphical Examination of the Data	,
Univariate Profiling: Examining the Shape of the Distribution	,
Bivariate Profiling: Examining the Relationship Between Variables	,
Bivariate Profiling: Examining Group Differences	,
Multivariate Profiles	,
,
Missing Data	,
The Impact of Missing Data	,
A Simple Example of a Missing Data Analysis	,
A Four-Step Process for Identifying Missing Data and Applying Remedies	,
An Illustration of Missing Data Diagnosis with the Four-Step Process	,
Summary	,
Outliers	,
Detecting and Handling Outliers	,
An Illustrative Example of Analyzing Outliers	,
Testing the Assumptions of Multivariate Analysis	,
Assessing Individual Variables Versus the Variate	,
Four Important Statistical Assumptions	,
Data Transformations	,
An Illustration of Testing the Assumptions Underlying Multivariate Analysis
Incorporating Nonmetric Data with Dummy Variables	,
Factor Analysis	,
What Is Factor Analysis?	,
A Hypothetical Example of Factor Analysis	,
Factor Analysis Decision Process	,
Stage 1: Objectives of Factor Analysis	,
Stage 2: Designing a Factor Analysis	,
Stage 3: Assumptions in Factor Analysis	,
Stage 4: Factors and Assessing Overall Fit	,
Stage 5: Interpreting the Factors	,
Stage 6: Validation of Factor Analysis	,
Stage 7: Additional Uses of Factor Analysis Results	,
An Illustrative Example	,
Stage I: Objectives of Factor Analysis	,
Stage 2: Designing a Factor Analysis	,
 
Stage 3: Assumptions in Factor Analysis
 

 
Component Factor Analysis: Stages 4 Through 7	
Common Factor Analysis: Stages 4 and 5	
A Managerial Overview of the Results	

SECTION II   DEPENDENCE TECHNIQUES	
Chapter 4  Multiple Regression Analysis	
What Is Multiple Regression Analysis?	
An Example of Simple and Multiple Regression	
Setting a Baseline: Prediction Without an Independent Variable	
Prediction Using a Single Independent Variable: Simple Regression	
Prediction Using Several Independent Variables: Multiple Regression	
A Decision Process for Multiple Regression Analysis	
Stage 1: Objectives of Multiple Regression	
Research Problems Appropriate for Multiple Regression
Specifying a Statistical Relationship	
Selection of Dependent and Independent Variables	
Stage 2: Research Design of a Multiple Regression Analysis	
Sample Size 
Creating Additional Variables	
Fixed Versus Random Effects Predictors	
Stage 3: Assumptions in Multiple Regression Analysis	
Assessing Individual Variables Versus the Variate	
Methods of Diagnosis	
Linearity of the Phenomenon	
Constant Variance of the Error Term	
Independence of the Error Terms	
Normality of the Error Term Distribution	
Stage 4: Estimating the Regression Model and Assessing Overall Model Fit
 
Selecting an Estimation Technique
 
Testing the Regression Variate for Meeting the Regression Assumptions	
Examining the Statistical Significance of Our Model	
Identifying Influential Observations	
Stage 5: Interpreting the Regression Variate	
Using the Regression Coefficients	
Assessing Multicollinearity	
Stage 6: Validation of the Results	
Additional or Split Samples	
Calculating the PRESS Statistic	
Comparing Regression Models	
Forecasting with the Model	
Illustration of a Regression Analysis	
Stage 1: Objectives of Multiple Regression	
Stage 2: Research Design of a Multiple Regression Analysis	
Stage 3: Assumptions in Multiple Regression Analysis,
	
A Three-Group Illustrative Example,
Stage I: Objectives of Discriminant Analysis	,
Stage 2: Research Design for Discriminant Analysis	,
Stage 3: Assumptions of Discriminant Analysis	,
Stage 4: Estimation of the Discriminant Model and Assessing Overall Fit	,
Stage 5: Interpretation of Three-Group Discriminant Analysis Results	,
Stage 6: Validation of the Discriminant Results	,
A Managerial Overview	,
Logistic Regression: Regression with a Binary Dependent Variable	,
Representation of the Binary Dependent Variable	,
Estimating the Logistic Regression Model	,
Assessing the Goodness-of-Fit of the Estimation Model	,
Testing for Significance of the Coefficients	,
Interpreting the Coefficients	,
,
An Illustrative Example of Logistic Regression,
Stages I, 2, and 3: Research Objectives, Research Design, and Statistical Assumptions
Stage 4: Estimation of the Logistic Regression Model and Assessing Overall Fit,
Stage 5: Interpretation of the Results	,
Stage 6: Validation of the Results	,
A Managerial Overview	,
Chapter 6   Multivariate Analysis of Variance	,
MANOVA: Extending Univariate Methods for Assessing Group Differences
Univariate Procedures for Assessing Group Differences	,
Multivariate Procedures for Assessing Group Differences	,
A Hypothetical Illustration of MANOVA	,
Analysis Design 420
Differences from Discriminant Analysis	,
Forming the Variate and Assessing Differences,
A Decision Process for MANOVA	,
Stage 1: Objectives of MANOVA	,
When Should We Use MANOVA?	,
Types of Multivariate Questions Suitable for MANOVA	,
Selecting the Dependent Measures	,
Stage 2: Issues in the Research Design of MANOVA	,
Sample Size Requirements—Overall and by Group	,
Factorial Designs—Two or More Treatments	,
Using Covariates—ANCOVA and MANCOVA	,
MANOVA Counterparts of Other ANOVA Designs	,
A Special Case of MANOVA: Repeated Measures	,
Stage 3: Assumptions of ANOVA and MANOVA	,
Independence	,
Equality of Variance—Covariance Matrices	,
Normality,,
Linearity and Multicollinearity Among the Dependence Variables	,
Sensitivity to Outliers	,


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