LANTON, GEOFFREY P creator text YES DEE PUBLICATIONS monographic INTRODUCTION TO CONSUMER BEHAVIOR AND MARKETING MANAGEMENT Consumer Behavior Overview Types of Needs and Wants Marketing Management Philosophies The Multiple Influences on Consumer Behavior Traditional Theories of Consumer Behavior Market Segmentation Segmentation Strategies Brand Positioning Benefit Segmentation CONSUMER DECISION-MAKING PROCESS Overview of Consumer Decision Making The Economics Perspective on Consumer Decision Making Your College Choice Decision Consumer Decision Making in an Online Environment Involvement, Perceived Risk, and Risk Reduction Strategies Levels of Decision Making (Learning Stages) Types of Consumer Purchasing Situations Stages in Consumer Decision Making Problem Recognition Information Search Alternative Evaluation: The Process and Evaluative Criteria Alternative Evaluation: Decision Models Alternative Evaluation Using Shopping Bats Decisions: Outlet and Brand Choices Post purchase Outcomes EXTERNAL SOCIOCULTURAL INFLUENCES ON CONSUMER BEHAVIOR Cultural Influences Overview of Components of Culture Cultural Artifacts: Creating a Time Capsule American Cultural Values Violating Cultural Norms Subcultural Influences Subcultural Segmentation Subcultures and You Social Class Influences Social Class Segmentation Social Class and You Social Stratification Using a Multiple-Item Index Reference Groups and Social Influences Types of Reference Groups Types of Reference Group Influence Social Power Family Influences Family Decision-Making Roles Family Life Cycle Stages Family Influences and You Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes Categories of Innovations and Product Characteristics That Influence Adoption and Diffusion Word-of-Mouth Communication and Opinion Leaders INTERNAL INDIVIDUAL PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR Personality and Lifestyle Freudian Personality Theory Building a Brand Image Measuring Personality and Brand Image Psychographics: VALS2 and Claritas PRIZM Lifestyle Segmentation Motivation Rational and Emotional Motives Motivational Conflict Maslow's Hierarchy of Needs Perception and Information Processing Marketing to Selective and Subjective Perception The Absolute Threshold Level and Subliminal Messages Weber's Law: The Just Noticeable Difference Surrogate Indicators Gestalt Psychology's Principles of Perceptual Organization Learning and Memory Memory, Retention, and Retrieval ExerciseElements of the Learning Process Exercise , Theories of Learning Attitude Formation and Change .The Tricomponent (ABC) Attitude Model and the Elaboration Likelihood Model . The Cognitive Decision-Making Perspective . The Affective Experiential Perspective and the Conative Behavioral Influence Perspective 978-9380381114