00902nam a2200097Ia 4500020001900000100002100019245002300040260001200063650070600075700002300781  a978-8131731567  aSCHIFFMAN,LEON G 0aCONSUMER BEHAVIOUR  bPERRSON  aConsumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting  THE CONSUMER AS AN INDIVIDUAL Consumer Motivation Personality and Consumer Behavior Consumer Perception .. _.. Consumer Learning - , Consumer Attitude Formation and Change Communication and Consumer Behavior   CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS The Family and Social Class Influence of Culture on Consumer Behavior Cross-Cultural Consumer Behavior: An International Perspective  THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS Consumers and the Diffusion of Innovations Consumer Decision Making and Beyond Marketing Ethics and Social Responsibility   aLESLIE LAZAR KANUK