FISCHER, DONALD E, JORDAN, RONALD J creator text PEARSON monographic INTRODUCTION TO SECURITIES. MARKETS FOR SECURITIES AND TAXES.RISK AND RETURN. ECONOMIC ANALYSIS. INDUSTRY ANALYSIS. COMPANY ANALYSIS .MEASURING EARNINGS. COMPANY ANALYSIS : FORECASTING EARNINGS.COMPANY ANALYSIS:APPLIED VALUATION. BOND ANALYSIS:RETURNS AND SYSTEMATIC RISK . BOND ANALYSIS : UNSYSTEMATIC RISK. BOND MANAGEMENT STRATEGIES. OPTIONS. RIGHT ,WARRANTS, AND CONVERTIBLES . FUTURES. TECHNICAL ANALYSIS. EFFICIENT-MARKET THEORY. PORTFOLIO ANALYSIS. PORTFOLIO SELECTION. CAPITAL MARKET THEORY. MANAGED PORTFOLIOS AND PERFORMANCE MEASUREMENTS