SALONER, GARTH creator text WILEY INDIA monographic BUSINESS STRATEGY COMPETITIVE ADVANTAGE INTERNAL CONTEXT: ORGANIZATION DESIGN ORGANIZATION AND COMPETITIVE ADVANTAGE EXTERNAL CONTEXT: INDUSTRY ANALYSIS THE SPECTRUM OF COMPETITION AND NICHE MARKETS COMPETITION IN CONCENTRATED MARKETS ENTRY AND THE ADVANTAGE OF INCUMBENCY CREATING AND CAPTURING VALUE IN THE VALUE CHAIN STRATEGIC MANAGEMENT IN A CHANGING ENVIRONMENT STRATEGY IN MARKETS WITH DEMAND—SIDE INCREASING RETURNS GLOBALIZATION AND STRATEGY CORPORATE STRATEGY: MAINAGING FOR VALUE IN A MULTIBUSINESS COMPANY THE STRATEGY PROCESS APPLYING GAME THEORY TO STRATEGIC MANAGEMENT