00970nam a2200121Ia 4500 1355 1355 978-8131731567 SCHIFFMAN,LEON G CONSUMER BEHAVIOUR 10 PERRSON Consumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting . THE CONSUMER AS AN INDIVIDUAL . Consumer Motivation . Personality and Consumer Behavior. Consumer Perception. Consumer Learning. Consumer Attitude Formation and Change. Communication and Consumer Behavior. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. The Family and Social Class . Influence of Culture on Consumer Behavior . Cross-Cultural Consumer Behavior: An International Perspective . THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS. Consumers and the Diffusion of Innovations . Consumer Decision Making and Beyond . Marketing Ethics and Social Responsibility. BK 0 0 0 0 MIIMLIB MIIMLIB REFERENCE BOOKS 2019-02-11 495.00 0 658.8342 1355 2019-02-11 2019-02-11 RFBK