00924nam a2200097Ia 4500020001900000100002100019245002300040250000700063260001200070650074400082  a978-8131731567  aSCHIFFMAN,LEON G 0aCONSUMER BEHAVIOUR  a10  bPERRSON  a       	Consumer Behavior: Meeting Changes and Challenges	 	The Consumer Research Process	 	Market Segmentation and Strategic Targeting	   . THE CONSUMER AS AN INDIVIDUAL	. 	Consumer Motivation	. 	Personality and Consumer Behavior. 	Consumer Perception. 	Consumer Learning. 	Consumer Attitude Formation and Change. 	Communication and Consumer Behavior.   CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. 	The Family and Social Class	. 	Influence of Culture on Consumer Behavior	. 	Cross-Cultural Consumer Behavior: An International Perspective	.   THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS. Consumers and the Diffusion of Innovations	. 	Consumer Decision Making and Beyond	. 	Marketing Ethics and Social Responsibility.