02978nam a2200109Ia 4500 1062 1062 978-8175545298 ARMSTRONG, MICHAEL A HANDBOOK OF MANAGEMENT TECHNIQUES KOGAN PAGE Marketing Management Marketing Management — An Overview Product Life-cycle Analysis Pricing Positioning Segmentation Target Marketing Promotion Distribution Marketing Information Systems Buyer Behaviour Analysis Marketing Research Desk Research Field Research Qualitative Research Sales Forecasting Marketing Planning Product Planning Sales Planning Web Marketing Relationship Marketing Database Marketing Marketing Control Sales Control Operational Management Operations and Products Operations Strategy Using Operations to Gain a Competitive Advantage Product Design Product Planning Developing New Products Quality Management Total Quality Management Quality Control Forecasting Defining the Process Process Planning Automation in Manufacturing Automation in Services Facility Layout Measuring Performance Comparing Performance Improving the Process Approach to Planning Capacity Planning Aggregate Planning Designing a Master Schedule Short-term Scheduling Control of Schedules Material Requirements Planning Extensions to MRP Just-in-Time Operations Project Management Maintenance and Replacement Supply-chain Management Procurement Inventory Control Facility Location 3 Financial Management Financial Management: An Overview Financial Planning Financial Accounting Balance Sheet Analysis Profitability Analysis Value-added Statement Cash Management Depredation Inflation Accounting Raising Finance Creative Accounting Management Accounting Cost Accounting Absorption Costing Activity-based Costing Marginal Costing Standard Costing Variance Analysis Cost-Volume-Profit Analysis Profit-Volume Charts Break-even Analysis Sales Mix Analysis Financial budgeting Flexible Budgets Zero-base Budgeting Budgetary Control Overhead Accounting Responsibility Accounting Capital Budgeting Payback Method of Capital Appraisal Accounting Rate of Return Discounted Cash Flow Risk Analysis Programme Budgeting Cost-Benefit Analysis Cost-effectiveness Analysis 4 Human Resource Management Human Capital Measurement Human Resource Planning Role Analysis Selection Testing Job Evaluation Salary Surveys Grade and Pay Structures Salary Control Systems Contingent Pay Performance-related Pay Payment by Results Systematic Training Identifying Training Needs Skills Analysis Training Techniques Total Loss Control Management Science Operational Research Decision Theory Modelling Simulation Linear Programming Queuing Theory Sensitivity Analysis Cybernetics I Planning and Resource Allocation Network Analysis Line of Balance 7 Efficiency and Effectiveness Balanced Scorecard Benchmarking Business Process Re-engineering Ratio Analysis Productivity Planning Method Study Work Measurement Value Analysis Variety Reduction BK 0 0 0 0 MIIMLIB MIIMLIB REFERENCE BOOKS 2019-02-11 0 658.403 1062 2019-02-11 2019-02-11 RFBK