01375nam a2200121Ia 4500 1032 1032 978-8131725177 CAVUSGIL S TAMER INTERNATIONAL BUSINESS PEARSON Foundation Concepts Introduction: What Is International Business? Globalization of Markets and the Internationalization of the Firm Organizational Participants that Make International Business Happen Theories of International Trade and Investment The Environment of International Business The Cultural Environment of International Business Political and Legal Systems in National Environments Government Intervention in International Business Regional Economic Integration . Understanding Emerging Markets The International Monetary and Financial Environment Strategy and Opportunity Assessment for the International Environment - . Global Strategy and Organization . Global Market Opportunity Assessment Entering and Operating in International Markets . Exporting and Countertrade • Foreign Direct Investment and Collaborative Ventures . Licensing, Franchising, and Other Contractual Strategies • Global Sourcing Functional Area Excellence • Marketing in the Global Firm • Human Resource Management in the Global Firm . . . Financial Management and Accounting in the Global Firm Appendix: The Math of Currency Trading KNIGHT GARY BK 0 0 0 0 MIIMLIB MIIMLIB IR AND INTERNATIONAL BUSINESS 2019-02-11 550.00 0 658.049 1032 2019-02-11 2019-02-11 BK